Can you believe that we’re already almost halfway through January?!
And you know what January means for most of us? Making a ton of broken promises for the start of a new year. A million things written down to do, to be and to change about ourselves. Well, I call bullshit on this! I don’t like it one bit. I love the start of a new year, but you don't need to change who you are just because it says it is Jan. 1 of a new year.
Everyone wants PR – or rather, everyone loves the idea of free publicity. After all, there is no better communications function for an organization as cost effective as public relations, even with a general uptick in the use of paid media as part of PR efforts. However, not all startup companies, organizations or individuals are making enough recurring profit to hire a PR firm.
I seriously believe it is vital for any size of company to be able to deeply connect with their community & ideal audience. I know a lot of entrepreneurs who are confused by exactly what I mean by building community and if community is even possible within your own brand.
During the Build Your Brand Conference 2018, we not only proved it was possible to create community for any brand but enforced how critical it is to speak to your ideal clientele. Think about each brand you love. YOU are the community, you are the fan base they have won over, you are investing and supporting THEM!
We can gladly check off our first stop on the road for our Ultimate Coffee + Conversation, in Carlsbad, CA where our community was generously hosted in the warehouse of Tiffany and Chelsea of Witty Rentals. We had an amazing turnout of over forty women join us, their excitement in their smiles & their ears eagerly awaiting to hear the stories of our panelists.