Everyone wants PR – or rather, everyone loves the idea of free publicity. After all, there is no better communications function for an organization as cost effective as public relations, even with a general uptick in the use of paid media as part of PR efforts. However, not all startup companies, organizations or individuals are making enough recurring profit to hire a PR firm.
In order to be successful, I’ve found it’s important to not “wing” it, especially when it comes to your marketing plan – which is your direct line of communication to new and future customers.
You need to wear that CMO (Chief Marketing Officer) hat every once in a while. This involves being proactive and doing a little planning up front while moving away from randomness & inconsistency.