Business Tips

3 WAYS SMALL BUSINESSES CAN DRIVE PR RESULTS WITHOUT HIRING AN AGENCY

3 WAYS SMALL BUSINESSES CAN DRIVE PR RESULTS WITHOUT HIRING AN AGENCY

Everyone wants PR – or rather, everyone loves the idea of free publicity. After all, there is no better communications function for an organization as cost effective as public relations, even with a general uptick in the use of paid media as part of PR efforts. However, not all startup companies, organizations or individuals are making enough recurring profit to hire a PR firm.

The Power of Marketing Effectively

The Power of Marketing Effectively

In order to be successful, I’ve found it’s important to not “wing” it, especially when it comes to your marketing plan – which is your direct line of communication to new and future customers.

You need to wear that CMO (Chief Marketing Officer) hat every once in a while. This involves being proactive and doing a little planning up front while moving away from randomness & inconsistency.