Everyone wants PR – or rather, everyone loves the idea of free publicity. After all, there is no better communications function for an organization as cost effective as public relations, even with a general uptick in the use of paid media as part of PR efforts. However, not all startup companies, organizations or individuals are making enough recurring profit to hire a PR firm.
I seriously believe it is vital for any size of company to be able to deeply connect with their community & ideal audience. I know a lot of entrepreneurs who are confused by exactly what I mean by building community and if community is even possible within your own brand.
During the Build Your Brand Conference 2018, we not only proved it was possible to create community for any brand but enforced how critical it is to speak to your ideal clientele. Think about each brand you love. YOU are the community, you are the fan base they have won over, you are investing and supporting THEM!