Everyone wants PR – or rather, everyone loves the idea of free publicity. After all, there is no better communications function for an organization as cost effective as public relations, even with a general uptick in the use of paid media as part of PR efforts. However, not all startup companies, organizations or individuals are making enough recurring profit to hire a PR firm.
I think we all struggle with having the courage to take that first step.
The one that pushes us past our comfort zone. The one that might makes us fail (or succeed) at something. BUT, if you were to take the one question we all ask ourselves, "what could happen if I said yes?" and change it to "what could happen is I said NO?" we will know for sure whether it's worth taking that first step.