public relations

3 WAYS SMALL BUSINESSES CAN DRIVE PR RESULTS WITHOUT HIRING AN AGENCY

3 WAYS SMALL BUSINESSES CAN DRIVE PR RESULTS WITHOUT HIRING AN AGENCY

Everyone wants PR – or rather, everyone loves the idea of free publicity. After all, there is no better communications function for an organization as cost effective as public relations, even with a general uptick in the use of paid media as part of PR efforts. However, not all startup companies, organizations or individuals are making enough recurring profit to hire a PR firm.